Marketers urged to target over-50sBY KATE HAGE | THURSDAY, 12 OCT 2006 11:04AMInstead of chasing the fickle Generations X and Y, superannuation marketers could take their lead from an American marketing group urging businesses to turn their attention to a far wealthier and they say just as fickle demographic group, the over-50s. |
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Matt Gaden
HEAD OF AUSTRALIA
JANUS HENDERSON INVESTORS (AUSTRALIA) LIMITED
JANUS HENDERSON INVESTORS (AUSTRALIA) LIMITED
Helping investors traverse financial markets and build their wealth during the peaks and troughs is Janus Henderson Investors head of Australia Matt Gaden's game plan. He tells Karren Vergara why in this long game of investing, active management wins.